The Problem with “No Questions Asked” Refund Policies—and What to Do Instead
Refunds aren’t just money going out. They’re truth coming in; if you ask the right question and turn silent exits into insights.
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The CLAP System: How We Turn Feedback into Insight
CLAP isn’t software—it’s how we capture, label, and act on real customer feedback to shape better products. Here’s how to start doing it too.
How I Moved Customizer CSS to an External File (and Why It Matters)
WordPress adds your Customizer CSS inline. I wanted it in a proper stylesheet—so I built a tiny plugin to do exactly that.
Build a WordPress Plugin with AI: Why It Takes More Than Cursor
AI (and Cursor) wrote the code—but making TLDRWP a great WordPress plugin took experience, taste, and user insight.
“Not Intuitive” Is Another Way of Saying Slow “Time to Value”
Users say “not intuitive” when they don’t get value fast. Here’s how to fix your plugin’s first impression—and reduce time to value.
How I get my audience to open, read, click, and reply to product marketing emails
Simple, human-first ways to write marketing emails people actually engage with.
“Connect” a Link-in-Bio template for Github Pages
A 100% free, flexible, easy way to have a link-in-bio page powered by Github Pages.
AI is Not Enough: Why the Future of CX is AI/Human Hybrid
AI solves problems, but humans build trust. Discover how an AI/human hybrid approach creates faster, smarter, and more human-centered customer experiences.
Shiny New Plugins: Nostalgia, Feedback, and Competition
This round of new, free WordPress plugins gave me some nostalgia! Softaculous!? Also see my summary of the design updates to the forums and plugin directory.
Can you Really build a WordPress Plugin with AI?
A walkthrough of my experiment building a WordPress plugin completely with AI. It’s made me a believer.