The Support Capacity Formula That Tells Me When to Hire or When to Fix the Product
Knowing support capacity isn’t about costs; it’s about clarity. Here’s the formula we use to decide when to hire and when to fix the product.
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I send one email a week with original content I don’t publish anywhere else. I read and reply to every response—so if you’re growing a WordPress product business, subscribe and let’s talk.
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My Best Advice for WordPress Product Businesses in 2026 and Beyond
The next era of WordPress products won’t be won by features or AI, but by clear, intuitive experiences that make users feel capable from the first click.
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The Real Power of AI in Support Isn’t Fewer Tickets; It’s Better Answers for More People
AI doesn’t replace human support; it scales access to better answers and makes documentation more effective.
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The Problem with “No Questions Asked” Refund Policies—and What to Do Instead
Refunds aren’t just money going out. They’re truth coming in; if you ask the right question and turn silent exits into insights.
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The CLAP System: How We Turn Feedback into Insight
CLAP isn’t software—it’s how we capture, label, and act on real customer feedback to shape better products. Here’s how to start doing it too.
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How I Moved Customizer CSS to an External File (and Why It Matters)
WordPress adds your Customizer CSS inline. I wanted it in a proper stylesheet—so I built a tiny plugin to do exactly that.
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Build a WordPress Plugin with AI: Why It Takes More Than Cursor
AI (and Cursor) wrote the code—but making TLDRWP a great WordPress plugin took experience, taste, and user insight.
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“Not Intuitive” Is Another Way of Saying Slow “Time to Value”
Users say “not intuitive” when they don’t get value fast. Here’s how to fix your plugin’s first impression—and reduce time to value.
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How I get my audience to open, read, click, and reply to product marketing emails
Simple, human-first ways to write marketing emails people actually engage with.
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“Connect” a Link-in-Bio template for Github Pages
A 100% free, flexible, easy way to have a link-in-bio page powered by Github Pages.
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AI is Not Enough: Why the Future of CX is AI/Human Hybrid
AI solves problems, but humans build trust. Discover how an AI/human hybrid approach creates faster, smarter, and more human-centered customer experiences.
