Hi! I’m Matt Cromwell
I’ve navigated the WordPress product world for years. On this site, you’ll find the hard-won insights and tips I’ve gathered in blog posts, podcasts, and a newsletter—all designed to help you build a WordPress business to be proud of.
Co-founder of GiveWP
Senior Director of CX at StellarWP
Host of WP Product Talk
I open-source what I’ve learned building and supporting WordPress products so you can grow with confidence.
It is a pleasure to work alongside Matt. He takes the time to listen and prioritizes you even when you know his schedule is already overloaded. Matt has consistently great insight into business and marketing and puts his ideas forward in an easy-to-understand way.
Matt is one of the nicest people in WordPress and brings values and humanity to everything he does, while balancing this against helping businesses to become more successful. His presence in the community truly makes it a better place.
I send one email a week with original content I don’t publish anywhere else. I read and reply to every response—so if you’re growing a WordPress product business, subscribe and let’s talk.
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Latest Blog Post
- My Best Advice for WordPress Product Businesses in 2026 and BeyondThe next era of WordPress products won’t be won by features or AI, but by clear, intuitive experiences that make users feel capable from the first click.
Latest Episode of WP Product Talk
- AI is changing how WordPress product teams handle customer support—but not every experiment delivers results. Join us for “AI in Support: What Works, What Doesn’t, and What’s Next” as Aaron Edwards, Founder of Docsbot, sits down with co-hosts Matt Cromwell and Zack Katz to share real lessons from building and deploying AI in WordPress support. […]