Hi! I’m Matt Cromwell
I’ve navigated the WordPress product world for years. On this site, you’ll find the hard-won insights and tips I’ve gathered in blog posts, podcasts, and a newsletter—all designed to help you build a WordPress business to be proud of.
Co-founder of GiveWP
Senior Director of CX at StellarWP
Host of WP Product Talk
I open-source what I’ve learned building and supporting WordPress products so you can grow with confidence.
It is a pleasure to work alongside Matt. He takes the time to listen and prioritizes you even when you know his schedule is already overloaded. Matt has consistently great insight into business and marketing and puts his ideas forward in an easy-to-understand way.
Matt likes to say he’s “generally helpful since birth” and that’s definitely something I can attest to. Matt’s been a listening ear, generous advice-giver, and co-conspirator over the years, and I’m so glad and grateful to have him in my life.
I send one email a week with original content I don’t publish anywhere else. I read and reply to every response—so if you’re growing a WordPress product business, subscribe and let’s talk.
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Latest Blog Post
- Why I Rebuilt Delayed Admin Notice and Now Ship It in My Freemium PluginsWhy I rebuilt my delayed admin notice code and now ship it in every freemium WordPress plugin I build, plus how others can use it too.
Latest Episode of WP Product Talk
- Hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit) are joined by Melissa Love from thedesignspace.co, who builds and sells Kadence add-ons, to explore what it takes to succeed when your product relies on someone else’s platform. We’ll unpack the realities of building an add-on business inside another company’s ecosystem – from navigating limitations and […]