Hi! I’m Matt Cromwell
I’ve navigated the WordPress product world for years. On this site, you’ll find the hard-won insights and tips I’ve gathered in blog posts, podcasts, and a newsletter—all designed to help you build a WordPress business to be proud of.
Co-founder of GiveWP
Senior Director of CX at StellarWP
Host of WP Product Talk
I open-source what I’ve learned building and supporting WordPress products so you can grow with confidence.
It is a pleasure to work alongside Matt. He takes the time to listen and prioritizes you even when you know his schedule is already overloaded. Matt has consistently great insight into business and marketing and puts his ideas forward in an easy-to-understand way.
Matt is a highly-skilled WordPress professional with a deep understanding of the platform and the ecosystem. He has a true talent for understanding industry trends and how his work fits into the future of WordPress. He is passionate about open-source and the WordPress community.
I send one email a week with original content I don’t publish anywhere else. I read and reply to every response—so if you’re growing a WordPress product business, subscribe and let’s talk.
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Latest Blog Post
- “Not Intuitive” Is Another Way of Saying Slow “Time to Value”Users say “not intuitive” when they don’t get value fast. Here’s how to fix your plugin’s first impression—and reduce time to value.
Latest Episode of WP Product Talk
- What does it really take to sell WordPress products globally? From taxes to translations, this episode shares what’s worth it—and what’s not.