Hi! I’m Matt Cromwell

I’ve navigated the WordPress product world for years. On this site, you’ll find the hard-won insights and tips I’ve gathered in blog posts, podcasts, and a newsletter—all designed to help you build a WordPress business to be proud of.

Co-founder of GiveWP

Senior Director of CX at StellarWP

Host of WP Product Talk

I open-source what I’ve learned building and supporting WordPress products so you can grow with confidence.

  • It is a pleasure to work alongside Matt. He takes the time to listen and prioritizes you even when you know his schedule is already overloaded. Matt has consistently great insight into business and marketing and puts his ideas forward in an easy-to-understand way.
    James Kemp
    James Kemp
    Founder of IconicWP and Orderable
  • Matt is a highly-skilled WordPress professional with a deep understanding of the platform and the ecosystem. He has a true talent for understanding industry trends and how his work fits into the future of WordPress. He is passionate about open-source and the WordPress community.
    Michelle Frechette
    Michelle Frechette
    Dir of Community at StellarWP

I send one email a week with original content I don’t publish anywhere else. I read and reply to every response—so if you’re growing a WordPress product business, subscribe and let’s talk.

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Latest Blog Post

  • Finding the Next Right Thing
    It’s my last day at StellarWP. I’m setting out to find the next right thing, a new chapter well worth doing.

Latest Episode of WP Product Talk

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  • AI in Support: What Works, What Doesn’t, and What’s Next
    AI is changing how WordPress product teams handle customer support—but not every experiment delivers results. Join us for “AI in Support: What Works, What Doesn’t, and What’s Next” as Aaron Edwards, Founder of Docsbot, sits down with co-hosts Matt Cromwell and Zack Katz to share real lessons from building and deploying AI in WordPress support. […]