Hi! I’m Matt Cromwell
I’ve navigated the WordPress product world for years. On this site, you’ll find the hard-won insights and tips I’ve gathered in blog posts, podcasts, and a newsletter—all designed to help you build a WordPress business to be proud of.
Co-founder of GiveWP
Senior Director of CX at StellarWP
Host of WP Product Talk
I open-source what I’ve learned building and supporting WordPress products so you can grow with confidence.
Matt is “one of the good guys” in my book. A true community builder and participator, he’s been a consistently clear voice in the sometimes murky world of WordPress. He doesn’t seem to shout, ever, but what he says, he’s thought about, and is worth reading, or listening to.
Matt is a highly-skilled WordPress professional with a deep understanding of the platform and the ecosystem. He has a true talent for understanding industry trends and how his work fits into the future of WordPress. He is passionate about open-source and the WordPress community.
I send one email a week with original content I don’t publish anywhere else. I read and reply to every response—so if you’re growing a WordPress product business, subscribe and let’s talk.
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Latest Blog Post
- “Not Intuitive” Is Another Way of Saying Slow “Time to Value”Users say “not intuitive” when they don’t get value fast. Here’s how to fix your plugin’s first impression—and reduce time to value.
Latest Episode of WP Product Talk
- Discover how strong product business infrastructure helps your WordPress product scale. Join Matt Batchelder and the WPPT crew for this insightful talk.