Hi! I’m Matt Cromwell
I’ve navigated the WordPress product world for years. On this site, you’ll find the hard-won insights and tips I’ve gathered in blog posts, podcasts, and a newsletter—all designed to help you build a WordPress business to be proud of.
Co-founder of GiveWP
Senior Director of CX at StellarWP
Host of WP Product Talk
I open-source what I’ve learned building and supporting WordPress products so you can grow with confidence.
I send one email a week with original content I don’t publish anywhere else. I read and reply to every response—so if you’re growing a WordPress product business, subscribe and let’s talk.
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Latest Blog Post
- Finding the Next Right ThingIt’s my last day at StellarWP. I’m setting out to find the next right thing, a new chapter well worth doing.
Latest Episode of WP Product Talk

- Hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit) are joined by Melissa Love from thedesignspace.co, who builds and sells Kadence add-ons, to explore what it takes to succeed when your product relies on someone else’s platform. We’ll unpack the realities of building an add-on business inside another company’s ecosystem – from navigating limitations and […]


