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Matt Cromwell

Matt Cromwell

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Matt Cromwell
Matt Cromwell

CLAP – Aug 6

Hi friends! 👋🏼

I just published a new post I think you’ll relate to—it’s about how we turn support convos into real product insight without fancy tooling.

It started with Erin Brockovich (!!), but really it’s about a customer feedback practice that I’m calling CLAP. It’s not software, it’s a habit:
Capture, Label, Analyze, Pitch.

This has been huge for our roadmap, and honestly, it’s changed how I think about support entirely.

👉 Read the full piece here

Then hit reply and let me know if you’ve found value in it for you or your teams.

🇺🇸 Let’s Meet at WCUS!

I’m speaking at WCUS, and I’ll be joined by a huge group from StellarWP and Liquid Web.

If you’re attending and would like to chat about anything at all, book a time so we can hang out here: https://calendar.app.google/eVXqrTzkRmBT1Kbb9

🛠️ WP Product Talk: The State of Block Themes

Today at Noon ET / 6pm CET I get to chat live with Brian Gardner on WP Product Talk

Brian is essentially WP royalty! And this is a topic we honestly haven’t really covered to date. Brian jump-started the premium-theme era with Genesis and now pioneers block-based design with Frost and beyond, and he’ll share candid insights on where the block theme market is heading and how product owners can stake their claim.

Today’s episode is a must-listen.

🎧 Tune in LIVE here

Just hit reply. I answer every reply I get in my inbox.

~ Matt

Other Recent Writings

If you missed any previous article, here’s the easiest way to catch up.

Build a WordPress Plugin with AI: Why It Takes More Than Cursor

AI (and Cursor) wrote the code—but making TLDRWP a great WordPress plugin took experience, taste, and user insight.

Read more

“Not Intuitive” Is Another Way of Saying Slow “Time to Value”

Users say “not intuitive” when they don’t get value fast. Here’s how to fix your plugin’s first impression—and reduce time to value.

Read more
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  • About
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