I’ve been writing again, but this time strategically with intent and a plan. I have a content calendar and a workflow so you can expect a new post from me every Wednesday going forward. My plan is to write once a week, and email once a week. The email will highlight what I’m putting out there in different ways, but from more of a behind-the-scenes perspective.
As always, I’d love to hear what you think of these emails, so just hit reply and let me know what you think. I read every single reply and answer back as well.
I gave my site a refresh — but not just to make it “look nice.” The redesign is a direct reflection of how I want to show up online: clear, focused, and easy to engage with.
The old site tried to do too much in too many places. The new version focuses purely on three things: my writing, the podcast, and a clear way to connect with me. Simpler structure, sharper purpose.
Along the way, I got nerdy about legibility. I dug into resources like Refactoring UI and Typescale.com to rethink how typography impacts the reading experience. Turns out, research shows the ideal line length for comfortable reading is 50–60 characters. That meant bumping my body text to 26px(!), which felt wild at first, but once I paired it with a modular scale, it came out great.
I also learned about the ch unit in CSS! It was a cool surprise to see there’s a perfect unit made for precision control over readability.
The whole design is powered by KadenceWP and their dark mode toggle, which lets you browse in light or dark theme based on your preference.
A full write-up is coming soon, but in the meantime hit reply and let me know how you like the new site design!
This week’s post is about something I care a lot about: product marketing emails that actually connect. Not just opens and clicks—but real replies.
One of the easiest shifts I’ve seen make a big difference? Write emails from a real person, not a brand voice. It’s wild how many teams still send emails that sound like a press release. People don’t respond to that.
Here’s the bigger mindset shift: most folks don’t reply because they’re impressed by you. They reply because something you said made them think, and they want to share something back. Great email marketing invites conversation—it gives people a reason to talk, not just listen.
I share a real example from one of our highest-performing product emails in the article, along with the exact thought process behind it.
And if you’ve ever replied to one of my emails: thank you. Seriously. You’re helping shape what I write next.
We just published the 100th episode of WP Product Talk—and we went big for it.
We invited James LePage and Jason Adams to talk about what’s happening inside the WordPress Core AI team and why it matters for every WordPress product builder. One big takeaway: WordPress might be in the perfect position to become the platform for AI-generated websites that actually work—not just hallucinated layouts, but real, beautiful, functional sites out of the box.
Despite what critics say, WP’s maturity might actually be its superpower. With years of documentation, a massive ecosystem, and more investment heading into Core than ever, it could leap ahead of newer platforms—especially if AI is the next frontier.
If you’ve heard names like Loveable or Bolt and wondered why they matter… this is the episode for you. It’s a must-listen for anyone building on or for WordPress today.
And to celebrate the milestone, I gave away something fun: a custom WPPT ball cap featuring our (dare I say) iconic logo. One-size-fits-all, all black, clean and simple—just like I like it.
If you missed the live show but still want one, just hit reply with your name and mailing address and say:
“I’d love a free WPPT hat” — and I’ll get one sent your way. I’ll send it to you!
If you missed any previous article, here’s the easiest way to catch up. Also, I started doing my Shiny New Plugins again, then kinda slowed down. If you enjoy those reads then hit reply and let me know – I’ll for sure do more but I’d love to hear how interesting or valuable they are to you.
This round of new, free WordPress plugins gave me some nostalgia! Softaculous!? Also see my summary of the design updates to the forums and plugin directory.
A walkthrough of my experiment building a WordPress plugin completely with AI. It’s made me a believer.
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