Updated
I left StellarWP in the fall of 2025 and started Roots & Fruit, my fraction CMO agency back in February 2026. I help product companies grow their business through hands-on coaching, consultations, and growth marketing with a CX-focus. That keeps me very busy currently. I still co-host WP Product Talk.
I just had a great time connecting with industry professionals at the first ever PressConf EU.
My primary clients are NerdPress and Automattic right now. But I’m also increasing the number of coaching clients I have because it’s proven to be something I really enjoy and I’ve seen really good results there.
This is a now page. It is what I would tell a friend I had not seen in a year. I change it when that answer changes.