How I get my audience to open, read, click, and reply to product marketing emails
Simple, human-first ways to write marketing emails people actually engage with.
Blog
“Connect” a Link-in-Bio template for Github Pages
A 100% free, flexible, easy way to have a link-in-bio page powered by Github Pages.
AI is Not Enough: Why the Future of CX is AI/Human Hybrid
AI solves problems, but humans build trust. Discover how an AI/human hybrid approach creates faster, smarter, and more human-centered customer experiences.
Shiny New Plugins: Nostalgia, Feedback, and Competition
This round of new, free WordPress plugins gave me some nostalgia! Softaculous!? Also see my summary of the design updates to the forums and plugin directory.
Can you Really build a WordPress Plugin with AI?
A walkthrough of my experiment building a WordPress plugin completely with AI. It’s made me a believer.
Glamming Simple Giveaways
Focusing on Discoverability and Adoption, I go step by step to GLAM the readme of Simple Giveaways.
How I Optimize Plugin README’s for Better Search Results
These are the steps and tactics I do for every free plugin I optimize on the WordPress Plugin Directory.
Shiny New Plugins: #DoingItWrong, Slow Traction, and a Pay-what-you-want monetization strategy!?
In this round-up, I get reflective about the freemium model and how we generate reviews, and highlight some bad trends in some new plugins.
Shiny New Plugins: Tables, and Video, and Flies, Oh My!
What’s a shiny new plugin without a sense of whimsy? Whether its AI or just a fly on your page, you’ll want to see these shiny new plugins.
Reintroducing Shiny New ̶T̶o̶y̶s̶ Plugins
“Shiny New Plugins” is a blog series where I cover some of the newest plugins on the WordPress Plugin Directory.